FaceBook Algorithm Gone Wild

April Roga
3 min readApr 28, 2018

All this social media hysteria over FaceBook’s algorithm changes … what’s all the panic about?

For the love of live streaming … get a hold of yourselves!!!

Stop the panic over views, reach, likes, and shares. Let’s stop TALKING about authenticity and connection and let’s ACTUALLY connect!! We the people have power in a way that social media platforms don’t.

FaceBook is not a person, it’s a “thing”. FaceBook doesn’t have the power to speak for us. It is a tool … a way for information to get from one place to another, the same way we use utensils to guide food from the plate into our bodies. It is not the utensil that nourishes us, but rather the food ON the utensil. WE are like that food on the utensil … WE have the power to nourish each other by reaching out to others for deep and meaningful conversations!!

It is not algorithms that opened up opportunities for me to connect with social media influencers. Seeking out specific influencers who I resonate with, and being intentional in connecting with them, is what led me to fruitful relationships and engagement with them along with potential opportunities.

This once shy woman (ME) who showed up lacking confidence is now virtually seated next to A-List influencers. I want to point back to that one time I was seated next to (and had a conversation with) Mari Smith who is often referred to as the Queen of FaceBook. (Video below at time-stamp: 24:30.) Mari is widely recognized as the Premier Facebook Marketing Expert with over a decade of in-depth experience and one of the world’s leading social media strategists. The opportunity I had to connect with Mari was not by accident … it was by design … MY design!

<Intention Intention Intention!!>

WHY was it by design? Well that is a GREAT question! When I say it was “by design”, what I am saying is that I was intentional in getting on her radar. The reason I intentionally set out to get on her radar is because of her wealth of social media marketing knowledge, authenticity, and magnetic personality. It is her desire to build community along with her aforementioned qualities that drew me to consistently watch her FaceBook live streams.

I admit it … I was HOOKED!!

Jump to time-stamp: 24:30

Why do I share all of this with you? Because I want YOU to know that you too can connect with the people you have OVERLAP with, no matter who they are. Live streaming and social media platforms now provide easy access to billions of people on the planet, which makes connecting easier than ever before. The world truly is your oyster! Now go out there and find YOUR Mari Smith ;-) I am cheering you on!!

If you desire for your first intentional connection to be with me, come jump into a seat with me on our LIVE TV 2.0 Talk Show at …

#NetfriendingTribe #April2Point0 #KnowLikeTrust #MariSmithTribe #SocialCurrency #SocialCapital #Movement #Netfriending® #PeopleSearchEngine

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April Roga
April Roga

Written by April Roga

I’m known as the Business Friendship Facilitator because as your BFF, I show you how to attract your ideal clients and collaborators.